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No accumulation,” a third commenter lamented. You’re just scanning and hitting a few buttons. “The game design was awful, un-fun and OBNOXIOUS… It’s like FAIL on top of more FAIL,” another wrote. “The game is really boring… Albertsons has to go back to the drawing board on this one,” one player commented. Many players found the online game’s execution lacking.
“The birdbrain who approved this change in the game should be fired,” a third added. “This year’s game was an absolute joke!” one commenter wrote. But last year, Monopoly fans flocked to the comments section to complain about the new game.
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In the ten years that Coupons in the News has been around, stories about the annual contest, how to play, and how to win have been among the most popular ever published, as fans have flocked to the comments section to compare notes and trade tickets. And with no game board, and game pieces that no longer corresponded to Monopoly properties, the revamped contest didn’t really have much to do with Monopoly at all anymore. No account meant no prizes, and no ability to play.
If you earned an instant-win prize, there was an added complication in that you had to load the offer to your store loyalty account in order to redeem it. Entering codes online took a lot of the fun out of collecting and trading tickets in the hopes of filling out a property group and winning a prize. You’d find out right away if you were a winner, or not.
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But the new tickets merely provided a single-use code to be entered online or in the Albertsons Monopoly app. So Albertsons revamped the Monopoly contest in 2021, doing away with the game board, eliminating the need to hang on to paper game pieces, and turning the contest into an online game.Īnd many shoppers responded with a resounding “meh.”ĭuring last year’s contest, stores still gave away paper tickets. Suddenly, far fewer people were interested in crowding into their neighborhood grocery store to collect little pieces of paper that their cashier had touched all over.
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So every game piece was either a winner, or a potential winner as part of a full property set.īut things got complicated during the 2020 contest, when the coronavirus pandemic first took hold.
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Or, instant-win game pieces could be redeemed in store for free grocery products. Earn all of the game pieces needed to fill in a colored property group, and you’d win a prize – up to a million bucks. Game pieces corresponded with spaces on a mock Monopoly game board. In other words, Albertsons is well aware that a lot of people who once eagerly awaited the annual contest, kind of hated it last year.īeginning with the inaugural contest back in 2009 up until 2020, shoppers at Albertsons stores and Albertsons affiliates like Safeway, Pavilions, Vons, Randalls, Tom Thumb, ACME, Jewel-Osco, United Supermarkets, Shaw’s and Star Market earned paper game pieces when shopping in stores, based on how much they spent and how many featured items they bought. With that said, we would like to look forward to the following year to have the game back just like before.”
“We understand that some customers are not able to play the game, since they don’t have any means to log in to their account. “The management team has decided to cancel the Monopoly game this year due to complications playing it on full digital,” the representative explained. But a customer service representative elaborated, and suggested that the game was taking a break this year for some much-needed retooling. “Unfortunately, we will not be offering the Monopoly game this year in our stores,” an Albertsons spokesperson confirmed to Coupons in the News, without offering any specifics about why. There’s no mention of the Monopoly game in Albertsons stores’ weekly ads that start today, the first Wednesday of March, when last year’s contest began. 13 annual contests, millions of dollars in cash and prizes, and an untold number of little paper game pieces later, Albertsons is shelving its Monopoly Shop, Play, Win game. Do not pass go, do not collect $200, and do not look for Monopoly in your Albertsons-owned grocery store this year.
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